Looks like a mass produced wine with an attractive marketing push. Bought on offer - this was cheap and rich and full bodied. Similar to the Yellow Tail merlot - and one to buy again. Verdict: Go for it.
Echo Falls has a hideous label and shouts nasty. However this was very good for the price - I think less than £5 - A real eye opener and one to go for. Verdict: Buy at this price.